2017 has been an exciting and busy year so far at Chef’s Promise. We have been working hard on our brand of gluten free baking mixes and components for the catering industry. This month we are launching our Crumble Topping, Dumpling Mix and Short Crust Pastry Mix. Executive Chef Massimo is the creative force behind the product. In an interview with him he tells us what’s made him so passionate about cooking and what inspired him to create Chef’s Promise.
How long have you been a chef and what inspired you to take up the career path?
Massimo: I have been a chef for just over thirty years; I am passionate about the culture and history that go with food and have been from a very young age. Those are the main reasons that I got in to pastry and other areas of cooking.
Did you find your passion for food yourself or did someone inspire you?
Massimo: I found my passion for food myself, at a very young age. I used to go to a local shop back in Italy and admire all the nice things that they used to serve. I worked in a kitchen in the evenings, weekends and holidays. I would spend any time off school in the kitchen from the age of twelve.
What inspired you to create delicious gluten free food?
Massimo: It was a personal need because my wife is Coeliac, and lots of products out there seemed like an afterthought with no consideration for how tasty the products were.
Your wife is coeliac, and does she find it very difficult to find tasty alternatives to gluten?
Massimo: Yes, she does, there are very few gluten substitutes that taste great. The food was so bad at one point that she preferred to avoid eating any gluten free alternatives. If she had a pie, then she would just have the filling because the pastry wasn’t good, there wasn’t a tasty alternative. When you eat all together you want something that tastes just as good so that everyone enjoys the meal. By cooking something different for a coeliac you make them feel different and this is something that we want to avoid. We wanted to create a brand that everyone can enjoy together.
Why is Chef’s Promise a stand out product compared to all the other products out there?
Massimo: Our focus from day one was to try and get the product to taste as good as the gluten containing foods. You can really notice the difference in several products when you consider the texture, taste and flavour. Our aim from day one was to bring that up to a level that was as good as the products containing gluten.